Case Study:

Background: CITIC Publishing Group is a Chinese state-owned enterprise with full licenses for publishing, distribution, and retail, holding the leading position in the Chinese book retail market. It has established partnerships with nearly 200 renowned publishers worldwide and exported book copyrights to multiple countries and regions. In the current market environment characterized by growing digitalization and personalized demands, it faces significant challenges in logistics and inventory management:

Handling Multiple Versions and Batches: With the increasing variety of publications, a single book may generate multiple SKUs due to factors such as cover design, binding methods, and revised editions. Manual sorting and inventory management struggle to quickly and accurately identify and handle these complexities.

Inadequate Prediction and Response Capability: Market demand fluctuations, new book releases, and promotional activities lead to sudden spikes in orders. Traditional operational models are prone to capacity bottlenecks during peak periods, affecting delivery efficiency, while prediction and response to market demand changes tend to lag.

Optimization of Inventory Turnover: Books have long lifecycles and unique sales cycles. Manual inventory management often results in delayed information updates and occupied storage space by slow-moving items, reducing inventory turnover efficiency and increasing capital occupation costs.

Pressure to Improve Service Quality: Customers increasingly demand intact packaging, accurate delivery, and timely arrival of books. Relying on manual logistics operations poses significant challenges in maintaining consistent service quality.

Solution:

After thorough site surveys and needs analysis, we recommended the adoption of a linear cross-belt sorting machine as the solution for CITIC Publishing Group.

Project Scale:8 supply entrances, 212 trolleys,312 compartments

Implementation Time: The project, from planning and design on April 16, 2021, to completion on June 19, 2021, took 63 days.

Effect Display:Significant Increase in Picking Efficiency: The linear cross-belt system increased book picking speed by 70%, greatly reducing order processing time and improving overall logistics efficiency.

Marked Reduction in Picking Error Rate: Advanced recognition technology ensured a 99.99% picking accuracy, significantly reducing picking errors and enhancing customer satisfaction.

Effective Reduction in Labor Costs: The introduction of the linear cross-belt sorting machine reduced labor input by 30%, lowering labor costs.

Promotion of Business Growth: An efficient logistics system provided robust support for CITIC Publishing Group's business growth, enabling the group to better meet reader demands and expand market share.